“This is Kṛṣṇa’s desire. He gives the four principles, that ‘Always think of Me’, man-manā, ‘and become My devotee’, mad-bhakta, mad-yājī, ‘worship Me’, and mad-yāji… Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65): ‘Just offer little obeisances. These four principles will deliver you from this bondage of material existence’ and, mām evaiśyasi asaṁśaya, ‘without any doubt, you’ll come back to Me’. So simple thing. It is not at all difficult. This child, he can do this. Old man can do this. Learned man can do this, without any knowledge. Even an animal can do it. Very simple. Bhakti-yoga is very simple.”

760223 Lecture – Srila Prabhupada Speaks a Nectar Drop in Mayapur